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Donations and your Loyalty Program

Incorporate donations into your loyalty program.

Liam Houlahan avatar
Written by Liam Houlahan
Updated over a week ago

Enable customers to use their loyalty points as a source for good.

Here are simple steps to incorporate giving into most popular loyalty programs.

Option 1 allows customers to spend loyalty points on donations

Option 2 allows customers to use promo codes to donate

Option 1

Allow customers to spend loyalty points on donations

  1. Create donation products in your Admin. Add information about the cause you are supporting to your product listing. Here is an example from Shopify

Ensure that the donation product:

  • Doesn't include a shipping fee

  • Is setup as a 'Virtual' / 'Digital' product on your platform

2. Head into Virtue > Store Giving > Give from specific products

  • Select the product you set up in search

  • Select to give 100% from each sale or the value of the product as it is in your eCommerce admin

  • Link the product to the organization you are supporting

  • Save

Your campaign is ready to go! When customers buy your donation product with loyalty points 100% from this purchase will go to your chosen cause.

Option 2

Allow customers to use promo codes to donate

  1. Create a product eligible for donations in your eCommerce Admin. You may wish to use or duplicate an existing product or setup an entirely new product. Your giving will be applied to sales of all products you apply Virtue to (see below).

    2. Head into Virtue > Store Giving > Give from specific products

    • Select the product/s eligible for donations with loyalty discount codes in search

    • Select the amount you wish to give when a loyalty code is applied to the sale of this product. Important - please note that if you are giving 100% from a product sale, you must set your giving as the monetary price of the product and not as 100%.

    • Link the product/s to the organization/s you are supporting

    • Save

Your campaign is ready to go! When customers buy this product - the amount you set will go your causes.

Please reach out to speak further or to discuss a custom integration with popular loyalty apps on Shopify - [email protected]

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